Monday, July 21, 2008


A billboard is a large outdoor advertising structure (a billing board), naturally found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, amusing slogans and distinctive visuals, billboards are extremely visible in the top selected market areas.

Bulletins are the largest, most impact standard-size billboards. Located primarily on major highways, expressways or principal arterials, they authority high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow imaginative "customizing" through extensions and embellishments.

Poster is the another type of advertising in the form of billboard advertising, located chiefly in marketable and industrial areas on primary and secondary major roads. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some walker exposure.

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